The guys at Cirkel contacted me on my Dribbble page. They said they wanted to be the Amazon of the circular economy. They asked me to design the whole Cirkel's Brand experience and help them with their first product: organic cotton fitted sheet. I was deeply involved in the design process, from communication to the product its self. My approach was to evocate the bliss of the company forward-thinking in all its visual aspects as patterns, illustrations, and icons.