I worked with the people at GoGreen (an ethic, bio, and cruelty-free e-commerce platform) for the launch of Fairphone. Fairphone is the world’s first modular smartphone with a fair supply chain and a completely open operating system. I created a concept and a visual-tool-kit, that the client developed later across its communication channels. The idea was to present Fairphone, not just like a phone but like a movement. In the simple yet effective visuals are inspired by the 60' protest's signs.